The power behind the Power dress

24 March 2009

gwyneth paltrow gemma arterton

We already know the Preen Power dress has a cult A-list following. Now we know why. ‘It holds you in without it being uncomfortable, like a modern day corset,' confessed one half of the genius Preen design duo, Thea Bregazzi, when we bumped into her on a shoot. ‘We wanted to make it our Cindy Crawford dress – giving everyone the supermodel physique. If you don't have the bust and hips it gives it to you. And if you do, it hides it.' Any tips on how to wear it? (We'll forget tips on getting your hands on it - the dress has already sold out four times over on Net-a-Porter). ‘Get the smaller size and squeeze yourself in, it holds everything in.' We're sold!

- Kay Barron


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