Behind the scenes: Matthew Williamson for H&M shoot

24 March 2009


If you haven't already seen the hose-down of the new Matthew Williamson for H&M collection (in stores 23 April,  not 24 as we wrongly stated in this week's mag people!) well, we've got something just a little bit more exotic for you. And a lot more sun-drenched. And rather dreamy. Matthew's own behind the scenes on the shoot pictures! When we bumped into him (we are ALWAYS bumping into him) last week, he was still tanned from this trip to Mexico with the model Daria Werbowy to shoot the new campaign which we will be seeing a lot of in the next few weeks. Matthew and Daria are great buddies, and what we most like is the fact they have built their own set on the beach. So when you see the final shot, you know that she is not in a studio, but on a beach, posing on a table of water. But it does beggar the question, why not just shoot in a studio? Here's why: sunlight! We really love the's gonna be a winner!


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.