5 minutes with PPQ: 'Now we're dressing Girls Aloud!'

16 March 2009

What better way to wean yourself off Fashion Weeks than with a little chat with one half of PPQ duo Amy Molyneaux? With their London show behind them and things (just about) back to normal, we got the low-down on what team PPQ are working on, what they're giving up for Lent and a couple of their guilty fashion secrets...  

How are you feeling after your LFW show and party?
Properly knackered! It's hard the day after the show to switch off. You feel like you have to carry on with something fashion related otherwise there's a void. I feel like I have to phone someone or do something. But we were really pleased with the show and had a great time doing it.

How do you go about choosing girls like Pixie, Daisy and Alice to model for PPQ?
It's not hard really – these girls define PPQ. They love a good dress, they're out and about looking fabulous and they reflect how the ladies who shop at PPQ want to feel.

We bet they loved the collection – did they go away with anything?
They all adored the shoes and so snapped them up. But also the dress with the coloured ruffles was a winning item too!

How's the second collaboration with Peaches Geldof going?
It's great! We are currently working on S/S ‘09 and, although we're taking a slightly more minimalistic direction, it's all still about colour and having fun with your clothes. Especially when everyone seems to be doing sombre black collections right now, we decided we need some instant gratification!

PPQ are on the judging panel for the Cherry Heering Accessorize competition which invites aspiring designers from across the globe to submit their ideas and then receive financial backing for their graduate collection. What is it that inspired you to get involved in this? And what are you looking for in a new designer?
It was such a compliment to be asked and we're enjoying seeing designs from all over the world. It's amazing how differently everyone designs for their audience. You know, London's all about fun and innovation, whereas New York is all classic and more subdued. You can rewrite the rulebook, but we're looking for someone who's taking a fresh approach and angle and not forgetting that fashion needs to be enjoyable. It's obvious – we want fun!

And do you have any other collaborations going on right now?
There's a ton going on! First up, we're collaborating with Adidas for A/W ‘09 to create a high range sportswear collection. Although PPQ girls love a good dress, it's cool to have options for your wardrobe. And we're designing pieces like jumper dresses but then styling them against brothel creepers.

Quickfire round! What are you and Percy giving up for lent?
Percy might consider giving up his cravat. It's a bit of an obsession. And I won't be giving anything up, but I'd like to start using pencil crayons more. Surely it's better to take something on than give something up?

And if you could wish for anything to pop up in your new pop-up store in Burlington Arcade, what would it be?
We want a shop cat! Emmanuel who is our cat on the bags would come to life and wear his little bow.

Aww! Cute! And what about your guilty fashion secret?
Thermal vests. Every day. Seriously.

And if you could design anyone's stage costumes, who would it be? Michael Jackson? Britney?
Well, I'm actually doing some fittings for Girls Aloud right now. But it's a secret!

Favourite Girl?
I love Sarah and her cute little dog Claude!

What is your weird studio habit?
We've ditched sandwiches for curry at lunch! The guy who runs our studio, Mr Gill, he makes the best Indian food. Oh – and absolutely no wire coat hangers allowed...

And finally, what is your top tune at the moment?
I can't get enough of Hatcham Social – it's Tim Burgess's (from The Charlatans) new project.

- Hannah Almassi

Entries for The Cherry Heering Accessorize 2009 competition close on 22nd March.  For terms and conditions visit www.heering.com


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