26 February 2009

Victoria Beckham's dresses sell out (again!)

Victoria Beckham

We've got to hand it to Victoria Beckham. When she hits on a winning formula – Hermès Birkin and sky-high Louboutins, say, or getting her husband to strip off for Armani adverts – she makes sure she sticks to it. So no wonder she's been out and about wearing her spring line of dresses again. When they first went on sale last year, Victoria's shameless self-promotion – wearing the line obsessively for a week – resulted in the dresses selling out in both the UK and US almost instantly. And it seems like her real-life catwalk has worked again. Victoria turned up to department store Neiman Marcus in LA last week in one of her dresses to showcase the collection to a private workshop of the store's top customers. An hour later, 30 pieces had been snapped up. Meanwhile, less than an hour after the 10-piece collection hit Net-a-Porter in the UK yesterday, it had sold out. So no wonder she chose to debut her A/W '09 dress collection with this power-shoulder number at the Oscars, then...


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