Cult brand Cheap Monday has completely customised just 50 pairs of jeans as part of their ongoing ‘Customised Jeans tour', and they're dropping into stores today, people! The jeans have been patched, hammered and sand-papered to within an inch of their lives, with 40 pairs making their way over to Behave in Soho, and 10 to Browns Focus. And they're only £40 into the bargain. Three, two, one GO!
- Sophie Ferguson Jones