New York Fashion Week is well underway, in fact we are speeding towards London at a terrifying speed, but not before NY has broken us in to an alternative way of showcasing new collections. We revealed at the end of last year that Temperley were breaking out of the catwalk mould and deciding instead to present their A/W '09 collection as a video installation, using the creative talents of set designer Shona Heath, stylist Jacob K and of course, Alice Temperley herself.
This was Temperley's return to NY after last season's London catwalk show, but with a nod to the economic climate, they opted out of the traditional setting and went virtual instead. The video was screened to press and buyers in the Temperley London NY showroom, and will be touring (complete with mannequins in the collection) through London and Paris. "We thought carefully about what was needed in order to allow the collection to reach its intended audience and came up with the concept of the global installation that can be screened into millions of homes via the internet," revealed Alice to The Telegraph. The collection was called Empress of the Orient and was inspired by Beardsley and Poiret. Full of origami, cocoon coats, oriental floral prints, big hats and pom poms (always welcome in winter), it almost makes us wish it was snowing outside again...almost.
But then you can see all of that for yourself here, because a video installation means that many more people get to see the collection, just as Temperley London intended.
Temperley London's "Empress of the Orient" from Starworks Digital on Vimeo.