16 February 2009

Ashish London Fashion WeekAshish London Fashion Week

If you don't know Ashish Gupta, he is the Delhi-born London-based designer who famously covers everything from sweatshirts to coats and jumpsuits in sequins. His fans include Madonna, M.I.A, Tori Amos and us at Grazia. So we popped in to see Ashish at his super-cosy apartment/studio a pebble's throw from London's Queens Park to chat about all things London Fashion Week.


‘I think I love sequins because I love the way they react with light. There is something magical about wearing sequins on your body. You can never be underdressed or overdressed in a sequin sweatshirt. Each single sequin on an Ashish piece is sewn on by hand at my factory in Delhi. One jacket can take 12 people 3 days to create. It's intensive work. Very technical.'


‘For A/W, I initially got inspired by watching the series Carnivale on the HBO channel. It's based on a circus during the American Depression. So I took the idea that a circus was somewhere you could escape to in challenging times. This collection feels like a celebration of colour, light, confetti, fireworks and Champagne corks exploding. People want special things from me. I've thought to myself, "I'm going to do things I've always wanted to do; I am going to put neon orange with pink and green. I am going to do a Poiret-inspired trapeze coat in crazy animal prints inspired by a bad picture of an animal trainer." So that's what I did. As a result I feel freer, and it's just incredibly liberating. So I have had a lot of fun with it. A recession feels like a good time to celebrate the fun of fashion. I'm working with the stylist Celestine Cooney, and for accessories Andrew Logan and Piers Atkinson.'


‘I'm interesting in making something as fabulous as it can be. It has to be an object of desire; whether it's a T-shirt or a dress. But my real fashion philosophy is you have to wear an evening gown like a T-shirt ands a T-shirt like an evening gown. I put pockets in everything too; if you are wearing an evening dress with pockets it relaxes you. My customers are a broad spectrum. In the last month a 60-year-old woman bought a sequin biker jacket, and a 16-year-old girl bought a party dress.'


‘I'm showing at the Hippodrome in Leicester Square.  It has a burlesque feeling, which suits the collection. I'm most excited about VV Brown performing. I saw her on Jools Holland wearing an Ashish dress and I was blown away!'

PS: If you missed our studio visit with Betty Jacskon catch up now. Plus we'll be checking in with even more designers for LFW sneak previews this week. So come back tomorrow to hear from Henry Holland, Jonathan Kelsey and more...

- Melanie Rickey

Ashish London Fashion Week

Ashish hats!


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