A free gift from Yves Saint Laurent is certainly not to be sniffed at. But a Valentine's gift from Yves Saint Laurent is something that makes our hearts race and our palms clammy. Tomorrow, yes on Valentine's Day, YSL will be distributing over half a million copies of their fourth Manifesto, on the streets of London, Paris, New York, Milan, Tokyo and Hong Kong. The Manifesto features pictures by Inez van Lamsweerde and Vinoodh Matadin of Claudia Schiffer looking incredible in the S/S '09 YSL collection. Also, the first 2,000 passers-by not only get the Manifesto magazine, but also a YSL cotton tote bag, and a heart-shaped USB key uploaded with the Manifesto video and images.
So dust down your running shoes and get to Covent Garden, High Street Kensington, Bond Street or Knightsbridge in London tomorrow, and keep your fashion eyes peeled for the YSL Manifesto vendors. But expect to fight for them – the YSL Manifestos are collectors' items and attract the world's die-hard fashionistas. Good luck out there, but just think how a gift from YSL will make up for all those Valentine's cards that got lost in the post... again.