Introducing the all-new Liberty

10 February 2009

The crown for London's coolest department store has been hogged by the Comme des Garcons owned Dover Street Market for the last couple of years. But this Saturday marks the comeback of Liberty of Regent Street as London's most fashion-forward and exciting place to be. And not a moment too soon! The creative team behind it, including ex-Christian Lacroix CEO Geoffroy de la Bourdonnaye and ex-Browns Fashion Director Yasmin Sewell, have transformed the space after taking inspiration from Oscar Wilde's quote that described Liberty as 'the chosen resort of the artistic shopper.'

With a new store layout, new designers and a whole new way to shop the store, we can't wait to start trying and buying there again. We love ‘the basics room' with its chino bar, T-shirt area and clearly signed jeans wall. We also love the Bazaar. ‘The Bazaar is basically a fast-paced shopper's paradise on the ground floor. The idea is that it's a place where our scouts can showcase our rare, precious and unusual discoveries from around the world.' The price points are lower than usual designer fayre, and unknown labels we especially like include Baptiste Viry for their cuffs and Carlos Falchi bags. Our favourite new buys from the store, however, have to be two new Grayson Perry designed Tana Lawn fabric prints. They look conventional but close up, they're not. Just like him.

To whet your appetite to visit the new look Liberty, we were given a walk through last week at the dinner to launch the Liberty Renaissance. Our guide is creative consultant and muse for the store, Yasmin Sewell. Take it away Yasmin!


- Melanie Rickey


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