05 February 2009

Get down to Zara TODAY!

There's one lunch break every season when the Grazia office is practically deserted. It's the day the new season stock arrives in Zara. The day you know you have to get there like right then to pick up the best gear. And guess what? It's TODAY! Well, the first drop was actually in store last Saturday – when the Balmain-like studded sandals sold out in 10 seconds – but today is the really, really big day we're told. Here's why: the Zara design team are experts at spotting the key trends from the catwalk and reinterpreting them in their own way. The Zara business model – that the things that sell most get remade and the less popular things don't – also means that the only time you get the full array of all the ideas from the talented Zara design team is at the beginning of the season. And from experience, I can almost swear the clothes are better made and cheaper when they first hit stores. Making today the day to shop at Zara. Not many people know these insider secrets so don't tell everyone. OK? But do get down there today – and give thanks for the fact it's press day here in the Grazia office so we won't have snapped up everything first!

Saying that, we were allowed a quick walk through of Zara's Regent Street store with our Flip video camera yesterday. Sorry for the shaky camera work. I really liked the jackets especially a McCartney-alike, cream, double-breasted version, and an Armani-esque dove grey silk bus-boy crop jacket. Keep an eye out for return of the Balmain-inspired studded sandals. And there are some that slightly resemble a pair from the Vuitton line too. Hopefully you'll see something you like in the film. And happy shopping!

- Melanie Rickey


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