London label to watch: HORACE

04 February 2009

ASOS are really kickin' it when it comes to stocking hot new brands (Lauren Moshi, Angel Jackson, Nogoy to name a few). And the latest addition to tickle our style tastebuds comes in the form of Horace... Now we know this sounds like a range of equestrian-wear but trust us, this is a London brand that captured the attention of many a fashionista at LFW last season. Why? Well, designers Adam Entwisle and Emma Hales – who initially only launched a menswear collection in '02 – have developed a pretty cool unisex punked up style, complete with holey knits, leather trousers and rock chick T-shirts. Not to mention their ripped-up jeans which are one of our fave pairs this spring. So of course Agyness and Kate Moss are amongst their biggest fans! ASOS.com will be stocking 20 items from 16 Feb with prices from £35 to £75. Book some browsing time now…


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