A sofa. Four girls. Two guys. Soft focus. Tinkly music. Body grease. Nipples. And jeans. Saucy! This is the recipe for a Calvin Klein jeans TV ad which broke in the US yesterday, only for it to be censored. Well, you know how prudish our American friends can be! Of course over here in open-minded Europe the full advert, shot by one of the worlds best fashion photographers, Steven Meisel, will be shown in all its steamy glory on late-night TV. But hey who needs TV when you've got Grazia Daily! This advert marks a return to radical form for the fashion powerhouse of Calvin Klein – which is historically notorious for its risky adverts, the most infamous of which was two decades ago when the then teen actress, Brooke Shields, posed in nothing but a pair of Calvin Klein jeans, provocatively proclaiming, "Nothing comes between me and my Calvins."
The advert features young and new names in modelling, but expect to see much more of Edita Vilkeviciute, Anna Selezneva, Anna Jagodzinska, Natasha Poly, Vladimir Ivanov and Danny Schwarz...if that is even possible!
- Melanie Rickey