29 January 2009

Matthew Williamson, the H&M model

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So Matthew Williamson is about to become very famous indeed. And on a properly international scale too. The distinctive-looking Mancunian, with his soulful eyes, designer stubble and slouchy-chic man-about-town aura, is about to star in his own print and television adverts! Like Roberto ‘where's the party?' Cavalli before him (who starred in his own H&M TV ads – see below!), Matthew recently told us he is set to ‘explode from a shooting star' and pop up alongside the divine supermodel Daria Werbowy when the global television ads for his H&M collection are aired in April. By his own account Matthew is rather chuffed at the exploding from a shooting star aspect of it. Well, wouldn't you be? He got to shoot in sunny Brazil. And that was after he shot the print ads in Tulum, Mexico, with Solve Sundsbo and Miss Daria again. Oh, he stars in those too, wearing his menswear line for H&M. We're seeing him for tea at his fab new pad tomorrow so may have further embellishments to this fashion tale by the weekend. Watch this space...

- Melanie Rickey


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