Michelle Obama's secret style advisor revealed

21 January 2009

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She has been quiet, and she has remained quiet, but at last the woman who advises Michelle Obama on all matters fashion has been revealed by US fashion insiders. Meet Ikram Goldman, currently the world's most powerful stylist. In the space of a year she has put Michelle Obama firmly in the top 10 best-dressed women in every fashion list. The 41-year-old Israeli-born fashionista, who gave birth to twins on December 26th, is the owner-buyer of Chicago's premier fashion boutique, Ikram. And if you look at the designers whose collections she sells on her website, all are names we have become familiar with thanks to Mrs Obama (or MO, as she is becoming known as shorthand). There's Jason Wu, the designer she chose to wear last night for the Inauguration Balls. There's Isabel Toldeo, whose pale lemon dress and coat she wore yesterday. And then there's Comme des Garcons, Alexander McQueen, Hussein Chalayan too! Not designers we can expect to see Michelle Obama in any time soon... or can we? So here's what we know about Ikram Goldman. First off, she's a Jimmy Choo fanatic. ‘When you slip on a pair of Jimmy Choos, you instantaneously become a sexy woman,' she said recently. (So it's hardly a surprise Michelle wore Jimmy Choos yesterday.) Her personal make-up look includes Nars Velvet Matte lip pencil Cruella D26 and Halston perfume, which complements her black clothes and flat shoes. In her store – which has cinnabar-coloured walls and dressing rooms complete with Japanese kimono-style robes – Ikram encourages customers to ‘play' with the clothes. ‘I'm not afraid of fashion,' she has said. ‘I'm not afraid to play around with it. And if I can help someone else look the way she wants to look, then she's happy and I'm happy. You can't please everyone, but you can make some people very happy.' As such, she apparently tells clients to bring in clothes they already have for tweaking and updating with new accessories. So no wonder Michelle Obama's got a fashion crush on Ikram Goldman. Expect to see more of her styling very soon... [Mrs-O, Chicago Mag, NY Daily News]


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