19 January 2009

Designers take on the recession

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Designers - they're just like us! Only whilst we're obsessing about credit crunch lunches (M&S now beats Pret for the record) they're working out how to reference the economic woes in the up-coming A/W shows. For Karl Lagerfeld that means a big spring clean: ‘There is no creative evolution if you don't have dramatic moments like this. Bling is over. Red carpentry covered with rhine-stones is out. I call it "the new modesty"'. And it seems Miuccia Prada agrees the recession could be a good thing for the fashion industry. ‘I'm really pleased that we've always worked much more on the product than on the brand and I think this pays back. Crisis always pushes you to do better,' she said this weekend, whilst insisting young people are still willing to splash out for quality. ‘They still want to look good and put together.' Meanwhile, Marc Jacobs - who announced he's not throwing an after-party at New York Fashion Week - is also thinking of tough times. ‘It's always a huge expense. And our attitude was either we do it the way we've always done it or we don't do it, but we don't do it halfway...I feel like it's wrong not to think about the recession.' Which leaves us thinking those front row freebies will be noticeably absent this season...  


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