13 January 2009

Fashion's New Poster Girls

Question: You are a big cheese fashion executive and you need to create an advert for SS09, how do you do this to the very best of your ability? Answer: Cherry pick the most up and coming, cooler than cool and of-the-moment faces to front your campaign. Well, duh. Ok, so the fashion industry is no stranger to the fact that a famous face shifts products, and for AW08 we even witnessed the original super-models make a comeback alongside the more ladylike, austere and grown up winter fashions. The nameless and faceless models that once enjoyed mega popularity on runways and in adverts throughout the nineties are no longer what we connect or aspire to. We want personality! We demand natural style nous! And above all, we want to be able to envisage ourselves in the clothes too. So who would you pick right now to front some lively, fun, individual and exciting brands? Stepping up to the mark are the new poster girls... Pixie Geldof for Agent Provocateur and Pringle, Lindsay Lohan for Fornarina, Dakota Johnson (Mel Griffiths and Don Johnsonn's daughter) for Mango jeans, Lois Winstone for Ann Summers and even Lily Cole's in on the act for The New York Times Magazine episodic love story ‘T Takes' (well, she says a whole eight words). And unless you've been stuck under a rock, you'll know that Madonna's been pulling some serious flexible moves for Louis Vuitton, Naomi and Linda E strike their best fighting poses for DSquared and that Versace snapped up Kate Moss faster than you can say ‘Donatella'. But we want to know your opinion... new faces or old? Do you want known or the unknown?


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