Matthew Williamson talks H&M collaboration!

09 January 2009


There we were in the queue to board a Virgin flight home from Cape Town International airport, when up popped designer Matthew Williamson! Matthew was looking rested and tanned after a nine-day break in Hout Bay a wealthy enclave north of Cape Town itself. The lucky pup was a guest of one of South Africa's richest men, Sol Kerzner. Anyway. Talk immediately turned to work; namely his up-coming fashion show and brand new store opening in New York in five weeks time. But before even packing his bags for New York he has to complete the shoots for his forthcoming (and very exciting) H&M collection for men, women and summer holidays, and we have got a sneak preview just for you! We reckon Matthew has got the most amazing high street collaboration deal ever - well, in terms of travel arrangements at least. He has to pop to Mexico to shoot the advertising campaign and journey to Brazil to film the TV adverts. Will he be in the adverts? "Oh, that would be telling," he winked. Then before we knew it we were on the Virgin flight bound for London. As Matthew turned left, we turned right and it was goodbye for now.....


Melanie Rickey



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