When Beyonce rocked up at the European Music Awards earlier this year in a fierce Gareth Pugh black vent dress, then performing in a dress made from hundreds of zips from the following season, then appearing on Saturday Night Live in a skin-tight Pugh catsuit, we knew that there were exciting developments at camp Beyonce. And it seems that the songstress isn't losing her new found fashion edge any time soon. In her new video for Diva, Beyonce and her dancers perform in a wide selection of Gareth Pugh pieces from his AW 2008/09 show and his SS 2009 collection - from towering black and white platforms, through a plastic appliqué waterfall jacket to a feature leather fencing jacket with contrasting armour plates on each arm - all working as powerfully as Beyonce's lungs.
And we can reveal that it was little sister Solange who introduced Beyonce to the talent of the Sunderland boy. According to Beyonce's stylist, Ty Hunter; "Solange was raving about the summer collection having been to his Paris show," he revealed. "Beyonce thinks he's an exceptional talent and feels really empowered whenever she puts anything of his on."