Denim alert: LA's favourite label lands here!

19 December 2008

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Denim addicts, get excited. Lofli - otherwise known as the buzz word for the best fitting denim over in LA - is coming to England! The bottoms of Angelina Jolie (who has just bought six pairs all at once) and even arch-rival Jennifer Aniston (who first discovered the brand and also wears them in her new movie He's Just Not That Into You) plus a bevy of La La Land folk have all been wearing Lofli for years. Why? Well, probably because, as co-designer Deborah Walker explained to us in the Grazia office today, the cut - which is fitted on real women, not just models - works to make the most of those legs, bums and tums. So thank the fashion gods that from January you'll be able to pick up their fashion forward styles or cool classics in Harvey Nichols, Selfridges and ASOS. Want even more jean-ius guidance? Check out Deborah's mini-denim masterclass...

- Hannah Almassi

* All self-made Grazia vidoes are filmed using FLIP video.


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