Be gone J Brands. Sit tight Current/Elliott's. Well for at least a week, because we've found a new denim obsession: J4. The Italian label does jeans in three styles (skinny, straight leg and bootcut), two washes (light and dark) and ten amazing different coloured stitching (we love the pink). So not only is choosing your pair fool-proof having tried every single jean on we can safely say they're insanely flattering. We also love the way the packaging matches the coloured stiching. Oh, and the price. A mere £99. For wear-every-single-day jeans. That's the type of bargain we like.
(Stockists: Harvey Nichols 020 7235 5000 and Harrods 020 7730 1234)