The latest online boutique to have won our hearts is Amelie Boutique. With all the hard to find and up-and-coming labels including Hannah Marshall and Tata Naka and all our favourites from Mawi and Emma Cook to Camilla Skovgaard - Amelie Boutique has been the fash-pack's well kept secret. Until now! The name of the boutique Amelie, is in fact a character dreamt up by owner Niina Poskiparta as the face to launch the boutique. Shoppers can view Amelie's outfits for styling tips each week, and all items can be purchased online and delivered worldwide. Oh and did we mention she will be stocking Ben Grimes eagerly anticipated new label LP.PG's SS09 collection! Need we say anymore.