Herve Leger: One week, one dress!

09 December 2008


It's a well known fashion fact that when an A-lister needs a fail-safe red-carpet dress they turn to Herve Leger's signature bandage dress. But this week we saw something extraordinary - seven days, seven women stepping out in that dress. It's a fashion epidemic! So who's behind the Herve Leger brand? We thought it was worth a re-visit. A huge hit in the 1980s, it was re-launched in 2007 with newly appointed designer BCBG's Max Azira.  He has taken the classic bandage dress and transformed it into something modern, elegant, fun and sexy - oh and incredibly flattering. The fabric isn't as thin as it appears to be but is rather a thick elasticated yet taut bandage that sucks you in and sculpts to give you the ultimate curves. As it seems Kate Winslet, Kelly Brook and Cheryl Cole stepping out in their HL's know...


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