Victoria Beckham on creating Victoria Beckham

08 December 2008

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Judging by the success of her dress launch in the UK last week - they're officially a sell-out now, with a new drop expected in the next couple of days - it's clear Victoria Beckham knows how to market herself. But given she's just revealed how much effort goes into it perhaps that shouldn't be a surprise. ‘I run four miles a day,' she revealed to US Harper's Bazaar. ‘Then I go into hair and make-up, and I turn into "Victoria Beckham". I'll try on all my dresses, and I'll pick out a handbag, and I'll put on the shades. I instantly turn into this person, and it sort of feels like a character.' Which maybe explains her donning her BIDART dress for the New York launch. VB met 65 guests at Bergdorf Goodman to talk through her designs. Jury's out on how they were received... [People]


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