Meet the new Burberry star!

26 November 2008


While TV shows like The X Factor pluck members of the public from obscurity and set them on the path to stardom, Burberry Creative Director Christopher Bailey has been creating some stars of his own. At last night's BFAs we caught up with the male face of Burberry fragrance The Beat, 18-year-old George Craig who Christopher asked to collect his award for him. ‘He found our band online and really liked my look,' George said after picking up Christopher's award on his behalf (he was working in Spain). ‘I've shot one campaign for The Beat and we have another campaign in the pipeline. It's crazy because I'm from the countryside up North, I don't know who most of these people are!' We reckon George is one to watch. Though with that hair, we reckon he's still learning how to achieve the red carpet look.


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