24 November 2008

Pucci opens online boutique today!

 
Mega Italian fashion house Emilio Pucci prepares to go global with the launch of their online boutique powered by Yoox.com today. Featuring their full collection of ready-to-wear, eveningwear, swimwear and accessories, the new e-boutique boasts an online look book for you to browse their key pieces or alternatively easy to navigate categories where each item of clothing is beautifully modelled by professional dancers striking fabulous poses. To celebrate Pucci Image Director Laudomia Pucci has posted an online exclusive video where she reveals all about the ideas behind the website and the importance of her father's legacy in choosing ballet dancers to show the fluidity of the clothes. Who knew?

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