WATCH the Comme des Garcons launch at H&M!

13 November 2008


Beyond excitement. Comme des Garcons, the avant garde Japanese label that makes wearable yet edgy clothes, has collaborated with H&M. We covered it in this week's Grazia, telling readers the good news that Comme has actually manufactured the clothes, meaning that these garments are of a more high fashion than high street aura. There was a certain calm before the storm in the store as shop assistants had worked through the night to stock the shelves. Rows of t-shirts were arranged in straight lines; the frock coats were first in view. Then, one hour ago, the doors opened to the crowds who had been patiently waiting to scoop up clothes worth more than their price tag! Haruki, a Japanese student from Tokyo wearing an upside down flower pot hat, has been here since 12.30am. His eyes are bloodshot, and he is keeping warm by clutching the hand warmers H&M staff handed out. ‘I am here for the trainers,' he said before telling a camera man from the BBC that he is after a wok. The queue is a curious mixture: arty women in their 40's and 50's, very cool Japanese girls and boys, fashiony guys and a smattering of cool girls. As this was CDG, the door opening moment was rather zen. But the shopping was not. Within thirty seconds the £199 coat dress was totally gone, as were the £34.99 polka dot scarves. Two minutes later the polka dot cardigans were gone. Along with the polka dot bags that had proved the most popular item at the Japanese launch. The first man to hit the checkout had spent £1200. He paused outside to admire his goods (above). Still, don't despair. We are assured the stock is being replenished through the day. And if you can't get there yourself right now watch the fashion moment as it happened....

The calm before the storm

The queue snaked around the block

The stampede as shoppers finally get their hands on the collection

- Melanie Rickey


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