After Michelle Obama championed fashion label Thakoon, revealed she was wearing high street brand J Crew on a US chat show and appeared in a Narciso Rodriguez dress for Barack's winning acceptance speech last week, the fashion labels experienced a surge in interest from women wanting to get her look. But it's not only Mummy Obama who's been setting trends. Ten-year-old Malia Obama's election night outfit - a £70 silk dress by relatively unknown label Biscotti Inc - has sold out immediately and the label has had to order more from manufacturers in Vietnam. And Gerson & Gerson Inc who made her seven-year-old sister Sasha's £45 black babydoll dress, have experienced the ‘Obama effect' too. They are making plans to roll out a version of her dress in a new fabric. Funny, but we don't remember Chelsea Clinton ever having the same fashion following...
