Forget the Kate Moss effect. In the States, it's not A-listers or models causing a fashion stampede for their outfits, but one potential first lady. Just hours after Michelle Obama appeared on the Jay Leno Tonight Show and told the audience she was wearing an outfit from high street favourite J Crew, the store was inundated with customers trying to ‘get her look.' Online, the Pembroke Dot Camilla skirt got 464 per cent more hits than the day than before Michelle appeared on TV. Shoppers have even been calling ahead to reserve their very own yellow cardigan at the NY Rockefeller Center. "We'd love to do a ball gown for her, [for the inauguration ball if Obama wins]," said a J Crew spokesperson. "We've tried to approach the campaign but we haven't been able to get through."
