Victoria Beckham to shoot Emporio Armani campaign

29 October 2008

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Wow! We've been waiting to see how Victoria Beckham would follow her brilliantly funny Marc Jacobs ad campaign. And here's the answer. Giorgio Armani has just announced she will be the new face of Emporio Armani Women's Underwear worldwide. The S/S '09 campaign will be shot by photographers Mert Alas and Marcus Piggott. ‘Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?' Mr Armani said today. ‘Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business.' For a woman who has famously said she hates showing off parts of her body, especially her stomach, this is a brave move. But one we can't wait to see...


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