Our label radar nearly went off the scale when we stumbled across shoe label Pour le Victoire. The brainchild of David Giordano an American designer, Pour le Victoire launched only last year in American department stores and last month in the UK but its luxe fabrics and stand-out styles, available in an array of colours eye-popping colours, have been an instant hit! David decided on the French name after having "long admired beautiful French women's winning combination of style and comfort". Check out our picks from the collection below and let us know whether you heart his shoes too.
(Stockist: 020 7729 5050)