14 October 2008

Our new one-stop fashion shop...

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If you think combining over 20 of Europe's favourite multi-brand designer boutiques, top names from Alaïa to Givenchy, an online mag and everything in between on one website sounds far-fetched - you'd be right. But it's happened! Welcome to the hot new website in e-shopping - farfetch.com. The Grazia team has been eagerly awaiting the launch of this revolutionary way to find your perfect online fashion fix - at the same time you're searching through, say, Parisian boutique Maria Luisa for the best known designer brands, you can also pick up something more niche and unexpected from stores like London's Beyond the Valley. If you get tired of choosing from SO many wonderful items (um, it can be an exhausting job looking fabulous!), then you can pop onto the website's editorial section, featuring interviews with top designers. So whether you've been lusting after that Balenciaga jacket, some Linda Farrow Luxe shades or those Pierre Hardy sandals, we reckon you'll find them right here. In the immortal words of Regina in Mean Girls - this is sooo fetch!


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