16 September 2008

Backstage at Jaeger London: Karen Boyd talks inspirations

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In true Fashion Week style the hotly-anticipated Jaeger London show was running late. Half an hour to be precise so when we slipped backstage we weren't surprised things were a little crazy. Hairspray filled the room as models' hair was whisked into wispy long bobs, whilst being yanked into drawstring maxi dresses, their legs being spray tanned as they lined up literally minutes from stepping onto the catwalk.

No time to munch away at M&S's yummy snacks courtesy its Chief Exec Sir Stuart Rose (don't worry - we had a muffin or two aswell...) or really admire Karen Boyds new collection for Jaeger London's second season. But after she slipped the last chunky platform embellished heel onto the final model, we grabbed five minutes with Karen to ask her about her inspirations...

'It's an optimistic collection, inspired by folklore, nostalgic British summers spent lazing in hazy poppy fields, May Pole dancing, folk and fertility festivals,' she told us. ‘It's a real step away from last season's head to toe slick put-together look. It's eclectic with elements playing against each other; hard fabrics versus soft, our signature tailoring versus fluid loose shapes and graphic prints set against natural colours and patterns.' And judging by the cheers we heard front of house when Karen took her bow, we reckon she managed to match if not top last season's buzz about the brand. So what should we be putting on our must-have S/S '09 list? Straight from the designer herself. 'I think the tailored tunic and trouser combos and poppy maxi dress will be big hits.' As for us, we're already obsessed with the jumbo accessories we couldn't stop playing with backstage. Oh and we're pretty partical to the Broderie Anglais white cotton jogging pants too. Delicious! Check out all our pictures from backstage below and tell us what you think of Jaeger London's second season. Plus read the full show report here.

- Hannah Almassi


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