09 September 2008

The bag to join the wait list for today!

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This season we've all been cooing over Jaeger London's slick new look - the shaggy black and white coat is to die for, as is the green oversize herringbone slouchy tailoring and pussy bow blouses, but when the tasselled Talitha bag went swish swooshing down the catwalk the front row took a collective breath and quickly scribbled down - ‘...must buy that Jaeger bag'. And in a season where ‘It' bags have lessened in popularity and shoes, clothes and jewellery have taken over, it's quite an achievement for Jaeger to have not one, but two lust-have bags. In just one month the Tilly (£299) has already exceeded sales of Jaeger's previous ‘It' bag, the Stanton. Tilly will soon be joined by her new-best-friend Talitha (£499), which we hear already has an ever growing waiting list. So get your name down now! But why is it proving so popular? ‘We think it's because the Talitha bag is fabulously full-on, with all-over deluxe fringing,' Karen Boyd, Jaeger London's head designer told us. ‘It's practical too - big enough to carry all those essentials. Just sling it on and off you go!' If you want a piece of the action, the Tailtha drops in store on Monday. Or the Tilly is available now. (Jaeger: 0845 051 0063)

- By Hannah Almassi


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