Topshop are major players at LFW. For years they’ve hosted the Topshop Show Space, each time in a new and spectacular location. In seasons past we’ve seen huge marquees in Bedford Square and tunnel-esque runways trenched into the Old Eurostar Platform at Waterloo. This venue is always one of our favourite pitstops – if not for the scenery but also the re-fuelling: with espresso and mini scrambled eggs to see us through the early morning shows all the way to champagne and canapés at night. This year the space will host London favourites Marios Schwab and Meadham Kirchoff among others but the Topshop Unique collection will be the first to rule the runway, today at 3pm – and you can watch it here live.
As more and more designers are streaming their collections live (we showed Mulberry live on Grazia360 at just 12pm today and Burberry have been doing it for some time), it’s getting easier to absorb the minutiae of the Fashion Weeks, down to the fingers and toes of the Fashion Glitterati – shoppers and readers really just can’t get enough and can't get it quick enough.
As well as exquisite yet accessible clothing and super-celeb models like Cara Delevigne and Jourdan Dunn stalking the runway (remember their Harlem Shake video from backstage at the show last season?), Unique always promises a fabulous FROW. Last season saw the likes of Olivia Palermo, Kate Bosworth, Pixie Geldof, Daisy Lowe, and Louis of One Direction fame; we can only imagine what’s in store for this season.
Make sure you tune in, promptly (as the invite insists), to find out.
So what is #Grazia360?
In celebration of fashion weeks around the world, we're bringing you an all-angles look at how the shows come together. Throughout September, we'll be showcasing exclusive interviews and behind-the-scenes videos from the world’s greatest designers - we've talking everyone from Victoria Beckham to Karl Lagerfeld. And we need your help! Vote for what we should wear on the FROW and play our Matchy-Matchy game for your chance to win the fashion editor's kit. Stay tuned to this very site for the latest updates as well as #Grazia360 on Twitter and Instagram. Do join us! And let us know what YOU want to see...