We're just one sleep away from London Fashion Week. Squeal! You might have noticed that this season we are pulling back the curtain on Fashion Week, showing you everything from backstage chats with Victoria Beckham to the latest from the Front Row. But that's not all as in London we are teaming up with Pinterest to give you a backstage pass to the madness that is fashion week.
Today Pinterest launched their London Fashion Week hub where the top fashion houses, publications and influencers (including us!) will post their insider snaps. Pinterest-ers include Burberry, The British Fashion Council, Topshop, Liberty and Selfridges who will all post detail shots, behind-the-scenes snaps and styling how-tos.
Burberry, who will be pinning its latest line straight fresh off the runway, said: ‘The site provides a rich canvas for us to tell many stories around our shows and collections in a highly visual, highly shareable way, and Pinners can share the show experience from start to finish.’ Burberry’s collection will also be available to buy immediately via their Pinterest board. Phwoar talk about fast fashion!
[Grazia Daily Instagram]
'Pinterest has an unrivalled fashion following, making it the perfect platform for this visual celebration of London Fashion Week,” said Clara Mercer, Head of Marketing for the British Fashion Council. 'The fashion industry is driven by rich image content and this initiative provides an incredible opportunity for some of the biggest names in British fashion to share their Fashion Week experience. We’re delighted to be involved in showcasing this collection of images to a global online audience.'
So what will we be pinning this fashion week? Cara Delevingne, Alexa Chung, the Wintour and Kate Moss are all top of our Pinterest hit list. We've also got a box full of tickets, including invites to Burberry, House of Holland, Christopher Kane and J.W. Anderson so will be bringing you all the action as it happens. We've got the Diet Coke and blister plasters at the ready!
So what is #Grazia360?
In celebration of fashion weeks around the world, we're bringing you an all-angles look at how the shows come together. Throughout September, we'll be showcasing exclusive interviews and behind-the-scenes videos from the world’s greatest designers - we've talking everyone from Victoria Beckham to Karl Lagerfeld. And we need your help! Vote for what we should wear on the FROW and play our Matchy-Matchy game for your chance to win the fashion editor's kit. Stay tuned to this very site for the latest updates as well as #Grazia360 on Twitter and Instagram. Do join us! And let us know what YOU want to see...