#Grazia360: We Speak To Matthew Williamson About His New Design Directions

16 September 2013 by

Matthew Williamson Watching The Rehearsal Of His Spring/Summer 2014 Show (Getty)

As the night drew in on day three of London Fashion Week last night, Matthew Williamson was over seeing a new design dawn at his fashion house during a last minute rehearsal. Observing every move and making last minute adjustments, Williamson looked like a man with a serious plan. Post rehearsal the fashion press and the FROWERS, including long-time friend Sienna Miller and model Arizona Muse readied themselves for a change of direction from the designer.

And the plan was: all change. Hand drawn prints replaced his previous digital delights, dragon flies replaced butterflies and the Ibiza party girl was replaced with a much more grown-up woman with tailored day time looks alongside a more watered down red carpet look. Stepping backstage after the show we had an audience with the man himself and he described who exactly the Williamson Woman is this season: ‘Well my idea was to keep things simple, fresh. I wanted to create optimism, energy and an aspiration, she's a jet-set, luxury girl.’ Indeed none of the feathered embellishment previously seen at Matthew Williamson, as modelled by Arizona Muse on the front row last night, made an appearance on the runway.

Explaining the reason for the jet set girl taking a departure, ‘you know I'm getting on, you age, you move on. The friends that I know are a similar age, this is a wardrobe for a woman, it’s not a girl, she works, she travels, she's cultured and she is doing her thing, and I'm kind of channelling that woman.’

Matthew Williamson S/S'14 (Catwalking)

Mr Williamson will always be known, to some as the first man of boho and with, by his own admission, the designer looking to separate himself from his wears of the past one ponders the thought whether boho still has a place in fashion today. Responding Williamson proclaimed, ‘Boho has had a place since fashion begun, you know you can go back through history and if you look at a true bohemian, you know it's a constant in our life. It's never gone out of fashion, it never will. You might not like it, but there are always constantly women and girls that are channelling that aesthetic.’ Indeed parts of the aforementioned trend were given a dominant placement, floral prints and billowing silk dresses appeared throughout.

Naturally the original noughties queen of the boho trend, Sienna Miller, has always been associated with the brand but what kind of woman does Matthew want to be wearing his new look? Well, ‘girls that just gravitate themselves towards it because they have ‘it’. They have confidence in themselves, they are feminine, they're sexy, they're artistic, they're cultured, and they wanna take a risk and wear something that makes them feel amazing.’

The male models at the entrance to the show wore t-shirts spelling out ‘#OMW’ and the slogan definitely pre-empted how we reacted to the show and the very friendly designer indeed we chatted with backstage.  


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