Thanks to the London Fashion Week's Front Row and their highly agile thumbs, there’s plenty of Instagram action happening around the clock. From selfies and catwalk looks to the after-dark shenanigans at the most exclusive parties, the cool crew have it all documented on their accounts.
The usual suspects, Alexa Chung and Pixie Geldof have their hipster-cams out. We saw Alexa Instagramming at the Longchamp party, as well as the Burberry and Henry Holland shows, and it looked like she had the same question we normally do. To filter or not to filter? Even Nick Grimshaw has got into the FROW mentality by posting a 'mirror selfie' of him rocking an 'It' knit, tiny shorts and hair extensions.
Karlie Kloss was awarded model of the year for social media at the Fashion Media Awards in New York, but blogger extraordinaire Susie Bubble takes home the award for the most Instagram pics so far in London. The Style Bubble founder and writer shared so many photos, we feel like we are sat in the Rolls Royce that's transporting her from show to show too. Despite the fact that MTV presenter Laura Whitmore gets papped from the moment she steps out of her car to the moment she slides back in, the fashion pro has been sharing 'What I'm wearing' pictures each day.
The best FROWment so far is without a doubt Harry Styles, Kelly Osbourne, Nick Grimshaw, Alexa Chung, Pixie Geldof and Ellie Goulding sat on the front row at Henry Holland. We were there (obvs) and we chatted to Harry Styles about being Victoria Beckham's style-spiration and those Burberry rumours. We spoke to the Chung about her new book and she came out with the line, 'That is not an accurate representation of what is happening in my knickers!' Seriously.
Meanwhile Daisy Lowe got the chance to meet her crush Tom Ford at the designer's party on Sunday night and Natalia Vodianova (wearing Victoria Beckham) joined VB and her hubby David at the Global Fashion Fund bash last night.
See what it's like to be a VIP at fashion week in the gallery above...
So what is #Grazia360?
In celebration of fashion weeks around the world, we're bringing you an all-angles look at how the shows come together. Throughout September, we'll be showcasing exclusive interviews and behind-the-scenes videos from the world’s greatest designers - we've talking everyone from Victoria Beckham to Karl Lagerfeld. And we need your help! Vote for what we should wear on the FROW and play our Matchy-Matchy game for your chance to win the fashion editor's kit. Stay tuned to this very site for the latest updates as well as #Grazia360 on Twitter and Instagram. Do join us! And let us know what YOU want to see...