#Grazia360: Adam Reed Reveals His Top Tips For FROW-Worthy Hair

13 September 2013 by

Adam Reed (Grazia Daily)

As much as we love London Fashion Week, there’s just one teensy little thing us beauty ladies would, in an ideal world, change about the legendary annual proceedings. Yep, you guessed it- RAIN. Whether it’s heavy, a sudden downpour or a fine mist (the worst) our not-so-trusty British weather never fails to wreak havoc with our hairstyles as we race around between shows across the streets of London. How are we expected to remain polished and preened to perfection when frizz takes over? Alas, fear not girls, as we managed to catch up with hair stylist supreme Adam Reed (the ‘Reed’ in Percy & Reed) who shared with us his top tips for amazing FROW hair. Adam is a regular session stylist backstage at House of Holland so certainly knows a thing or two about looking good in the spotlight. You can thank us later…

Prepping for tomorrow's House of Holland Show (@adamreedhair)

1. Try a low slung pony: “Tied with a ribbon, this is a quick and easy look that will see you through Fashion Week. Choose the ribbon to match your outfit or choose a clashing colour to make an impact. Finish the look with a spritz of Percy & Reed Eau My Goodness Shine & Fragrance Spray, £22 as the key is for the hair to look healthy.”

2. Try a Sophia Loren-esque hairband: “The aim is to hide a little section of the hair. Try attaching a ribbon to an elastic grip on each end and use with a chignon or plait.”

3. Be SS14 ready: “Poker straight hair with a centre parting is very on-trend. Make sure you always protect your hair before styling with a heat protection spray and remember the key is to press not straighten the hair. Use the Babyliss Pro Advanced Ceramic Styler, £49.95 to achieve this look.”

4. Remember Adam’s LFW Essentials: Hair guru Adam is never seen without a Mason Pearson hair brush, a pair of nail scissors, Percy & Reed’s No-Fuss Flawlessness Dry Conditioner, £12 and Pret a Manger’s Carrot Juice! 


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