#Grazia360: Ashley Williams On Launching FunkyOffish Jewellery With Pixie Geldof & Pals

17 September 2013 by

#Grazia360: Ashley Williams On Launching FunkyOffish Jewellery With Pixie Geldof & Pals

Pixie Geldof wearing Ashley Williams at the Serpentine Summer Party, Hyde Park [Rex, Londonfashionweek.co.uk]

During the Autumn/Winter 2013 shows, Fashion East’s Ashley Williams is the girl who received a rapturous catwalk whooping to rival any. Her Elvis-emblazoned boxy shifts, denim skirt suits and lipstick printed jersey dresses caused much delight amongst her faithful following – which just so happens to include Pixie Geldof, Julia Sarr-Jamois of Wonderland magazine and UK Vogue’s Fran Burns – but also garnered her a new generation of fans. At that point she was only two seasons into her eponymous line, after graduating with a BA in womenswear from Westminster University.

Before Ashley presents her third collection later today, we stole 60 seconds to talk fashion inspiration and what the term #funkoffish (which not only has it’s own instagram handle but also peppers the accounts of the aforementioned ladies) really means…

Harry Styles wearing Ashley Williams at London Fashion Week [Getty]

GraziaDaily: Where does your aesthetic come from?

Ashley Williams: It has come a lot from music this time, listening to sound tracks to ‘80s films and TV shows. 

GraziaDaily: Who do you aspire to in the industry?

Ashley Williams: Even though she’s not a designer I really like Kate Phelan [of UK Vogue and creative director of Topshop]

GraziaDaily: A Topshop collaboration would great... So, who do you see as Ashley Williams girls? And who do you always love to see wearing your clothes?

Ashley Williams: My friends, Julia Sarr-Jamois who styles the show looks so good in everything, I love it!

Pixie Geldof & Alice Dellal on Ashley's first ever runway. Spring/Summer 2013 [Londonfashionweek.co.uk]

GraziaDaily: Do you design for your own wardrobe?

Ashley Williams: Yes definitely, but by the time it’s made and I’m able to wear any of it, normally I’m sick at the sight of it.

GraziaDaily: Tell us about funkyoffish….

Ashley Williams: Funkyoffish is a word my best friend and I invented to describe a way of dressing and as it terns out also a way of life. It’s a combination of the words funky and official. It’s now a collective with a few of our friends including Julia, Fran, Pixie and I. We're launching a funkyoffish jewelry line soon so watch out for it! 

GraziaDaily: What have you gained from working with Lulu Kennedy and Fashion East?

Ashley Williams: Absolutely everything! Thank you Fashion East.

Rihanna and stylist Julia Sarr-Jamois wearing Ashley Williams [@happyashleyland Instagram]

GraziaDaily: What could you not survive without in your studio?

Ashley Williams: Interns and a laptop, boring but true. 

GraziaDaily: You first hit the scene with your Happy Ashley collection and how have a website Happy Ashley Land, but what makes it happy right now? And what would make it sad?

Ashley Williams: Working is making me happy and sad all at once! 

Ashley Williams A/W'13 [Catwalking.com]

GraziaDaily: Almost over... What will you do once fashion week is finished in London?

Ashley Williams: I'll be chilling in the Pairs showrooms with [fellow Fashion East-ers] Claire [Barrow] and Ryan [Lo].

So what is #Grazia360?

In celebration of fashion weeks around the world, we're bringing you an all-angles look at how the shows come together. Throughout September, we'll be showcasing exclusive interviews and behind-the-scenes videos from the world’s greatest designers - we've talking everyone from Victoria Beckham to Karl Lagerfeld.  And we need your help! Vote for what we should wear on the FROW and play our Matchy-Matchy game for your chance to win the fashion editor's kit. Stay tuned to  this very site for the latest updates as well as #Grazia360 on Twitter and Instagram. Do join us! And let us know what YOU want to see...


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.