If you haven’t yet seen the new Pantene TV ad, then we advise you watch it immediately. With five million hits and counting, the 60-second video has gone viral, winning the support of influential business women including Facebokk COO Sheryl Sandberg.
The ad – shown in the Philippines and called ‘Labels Against Women’ – calls out the hypocrisy that a powerful, authoritative woman is seen as pushy and showy, while alpha men are simply dedicated and persuasive.
In the opening scene, we see a suited man holding his own in a meeting room and the word ‘boss’ appears on a skyscraper in the background. The scene then switches to a Jimmy Choo-clad woman acting exactly the same way, yet the caption turns into ‘bossy.’ Similarly, a man working late into the night is ‘dedicated’ while a woman putting in long hours is deemed ‘selfish.’
Sheryl Sandberg has called it ‘one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways.’
We think it’s a clever and insightful look at the sexism that’s still inherent both at work and in society at large. But what do you think? Tweet us at @Grazia_Live or join the debate on Grazia UK's Facebook page.
By Christina Quaine