There could be one you walked past at the bus stop. Or in the park. Maybe there's one living next door to you, that quiet, insular child you hadn't quite noticed, perhaps another hovering on the pavement by your hairdressers. Abused children are everywhere - in fact, there are an estimated 1.5million living suffering from abused and neglect in the UK right now. Yet somehow, they remain unseen.
Everyday, children in Britain are failed by the system that purports to help them. Many are denied help and many don't survive the abuse inflicted on them. When a child dies, and national outcry ensues, governments call for 'A Public Inquiry'. Thereafter they make recommendations to improve already in place structures, and hand out the blame to individual parties, with little regard to the fact that the delivery of care to vulnerable children in Britain is not fit for purpose. Kids Company want to change that.
Today, they launch a pivitol campaign, See The Child, Change The System which calls for the system through which children are provided social care and mental health services is completely remodelled. Their harrowing video shows the reality of so many children's lives - neglected, abused and cut tragically short - only for the system to repeat again, and again, and again.
Currently, the NSPCC estimated that for every child granted a child protection plan, another 8 are left unprotected. Kids Company want to change that. Ofsted have found that 60 per cent of local authorities are failing vulnerable children. They want to change that too, and to implement a model which can cater for every child that needs help. Most of all, they want you to be involved.
Following the lead of the likes of Damien Hirst, magician Dynamo, Paul Whitehouse, CEO of Kids Company, Camila and our very own Jane Bruton, Editor in Chief of Grazia, Kids Company are asking you to sign their petition and post a picture of yourself as a child on Facebook or Twitter using the hashtag #seethechild. Since no individual organisation, nor political party, government or individual can change the lives of children alone, the only way it will be attainable is through public support - which means you.
No child should be left vulnerable to abuse. But unless something changes, millions more children in the UK will suffer that very fate. By texting "I SEE" to 63000 (standard rate, with no donation) you can sign the petition instantly - or sign online at www.seethechild.org. Then post a childhood selfie. It's the very least they deserve...
Take a look at the See the Child campaign pictures in the gallery above...