Grazia Work Survey: Rise Of Generation Ambition

28 January 2014 by

The results of Grazia’s big work survey are in... and with a determination to earn over £100,000 and climb the ladder as fast as possible, we're saying hello to Generation Ambition.

In Grazia’s survey of 1,000 working women, four out of 10 are aiming to earn over £50,000 as fast as they possibly can while almost a fifth won’t be happy until they’re earning over £100,000. And 31 per cent aim to climb the ladder as fast as possible. Which means, FINALLY, ambition is no longer a dirty word...

Our survey also identified a new sense of competitiveness. Although 69 per cent of women say they view their work colleagues as ‘friends’, a staggering two thirds would climb over them to be promoted.

‘Work is more important than ever to women and ambition is no longer a dirty word’, says Grazia’s editor-in-chief Jane Bruton.’ The days of keeping our heads down during the difficult landscape of recession finally seems over. It’s great that women are getting their work mojo back and feeling confident and ambitious again. However, our survey also shows that ‘Generation Ambition’ are showing a new ruthless streak at work which is probably a response to the combination of rising living costs and living through an economic slump – they simply can’t afford NOT to make it to the top.’

To read the full findings – and to find out why you REALLY ought to put a password lock on your computer - get this week’s issue of Grazia, on sale now. Don't forget to tweet us your thoughts about #GenerationAmbition at @Grazia_live and also visit GoThinkBig for inspiration.


Picture credit: Mondadori / BALLA


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