30 April 2013 by

WATCH Dove's Real Beauty Ad Campaign: 'Why Do We Put Ourselves Down?'

The Dove Real Beauty ad campaign [above] has gone viral on YouTube with over 30 million hits. In case this is the first you've heard of it, the short film sees women being drawn by Gil Zamora, an FBI-trained forensic artist, who sketches them based on their own description of themselves, and then draws another based on an outline given by a person they’ve just met. Perhaps unsurprisingly, the second picture is notably more flattering.

In this week's issue of Grazia, we talk about the film which Dove commissioned on the back of claims that just 1% of women in the world would call themselves beautiful. That’s something Florence McLaughlin who stars in the advert understands.

‘I wouldn’t go around saying, “I’m beautiful,”’ she tells us. ‘I carry around anxieties of how I look. And as a woman, we don’t want other women to think we are bragging or have a big ego.’ In fact, she told the artist she had ‘wrinkles’ and a ‘narrow face’.

When Florence saw both drawings, she was alarmed by how much she’d undersold herself. ‘That woman looked so angry and scary. It was very troubling. I went home and cried.’

Are women too self-critical? Let us know your verdict by commenting below or tweeting us @Grazia_Live


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