31 January 2014 by

Cheryl Cole Speaks Out Against New 'Celebrity Weight' Scales - Do You Agree?

Cheryl Cole

Do you weigh yourself? If so, what unit do you do it in? Pounds? Kilos? How about… celebrities? Superdrug revealed it has made a prototype of a set of scales featuring star names rather than numerals - and Cheryl Cole is not a fan.

Cheryl's one of a number of famous faces featured on the device. Step on it and it shows you the name of a star who shares your body mass. Say, for example, you weigh just over 9st, the scales would flash up with 'Ellie Goulding', 12st and you'll get 'Khloe Kardashian' and at 8st you'd be 'Cheryl Cole'. Other stars featured include Kate Middleton, Jess Ennis, Ellie Goulding, Beyonce, Rihanna, Christina Hendricks, Adele, Gemma Collins and Queen Latifah.

Adele
Speaking about the product, a spokesperson for Superdrug described the scales as "one of the ways that the health team here are helping our customers to be more open about discussing their health needs".

People are often reluctant to say how much they weigh, but would they be more likely to reveal it if they could say, "I'm a Beyonce"? Superdrug thinks so.

"We created a prototype set of celebrity scales to move the conversation away from weight being perceived as a number, and we want to recognise that everyone is different," the spokesperson added. Lots of critics disagree though.

Last night Cheryl tweeted her concern that the device might make girls focus more on their bodies more than on their education.

"Pls do not include me on your scale," she Tweeted. "Girls should be worried about the number on their exam page not a weight scale ffs."

Other parties on Chezza's side, including eating disorder organisation BEAT, believe the scales would encourage women to compare their bodies with celebrities' and could trigger eating disorders.

The scales were going to be piloted in stores across the country, but have since been dropped.

"We've listened carefully to all our customers' comments," said the Superdrug spokesperson. "And can assure them that the prototype celebrity scales will not be trialled in our stores."

What do you think? Would the scales have helped women think more positively about their weight or would they have had a negative impact? Tweet us @Grazia_Daily and let us know.

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