The John Lewis Christmas Advert Is Here - But Is It Their Best Yet?

08 November 2013 by

It cost £1 million. There are no words. And it marks the comeback of the GREAT Lily Allen after a three year hiatus. And yes, intended or not, the whole thing smacks of Farthing Wood.

Today sees the social media launch of the Christmas John Lewis advert. It involves a bear and a hare, two animals linked not only by phoentics but also by their love of Christmas – this is the bear’s first Christmas because he usually hibernates all winter and the hare has every intention of making it happen. It involves an alarm clock and plenty of hilarious against-the-odds plot devices. It’s high quality stuff, slickly edited and poignant. And yes, four Bristol Creams down, you may cry.

The Great Christmas advert-off has become one of this season’s most hyped events. When news of Lily Allen’s involvement leaked - she covers Keane’s Somewhere only we know and yeah, it works. We know - Twitter went beserk.

But how does it compare to the John Lewis adverts of Christmas past? It trumps last year’s slow-paced snowman love story (fine, just a little dry and ineffectual) but isn’t a patch on 2011’s impatient child desperate to give his parents their Christmas present. The twist! The tears! His sublime face!

And what about the brand new starry Marks & Spencer advert, starring the nominally-gifted Helena Bonham-Carter, Rosie Huntington-Whitely and (possibly) the set of Eastenders’? Obvious props to Coca Cola’s Christmas lorry but either way, the Great British ad-off officially marks the start of Christmas.

But what do you think?


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