The hilarious organisers of a Dublin club night have excelled themselves: at controversially named C.U.N.T., they skulked around with a camera, asking ostentatious party-goers to pose for a picture. Only, the flash never came - a picture was never taken - and instead, they were filmed, holding themselves awkwardly trying with all their might to look cool.
Filmed by videographer Sarah Elizabeth Meyler for one of Dublin's most popular nights and set to the very apt "You're so vain", in places it's almost too awkward to watch. The cooler-than-thou stares, we're guessing, were expected to end up on Facebook. But, unlucky for them, it's (unsurprisingly) gone viral, with already more than 320,000 views on YouTube. Ouch.
And C.U.N.T. aren't the only ones - Nottingham Trent Students Union has done an equally cringe-inducing montage of their students. This one has added UV paint and even more tongues. Enjoy.