In a righteous echo of 2006, when she first appeared on the scene sporting trainers with ballgowns and an eff-you attitude, Lily Allen’s ‘Hard Out Here’ finds her grappling with the dirty reality of the music biz with wit and wonder. Here are four things you need to know about the video everyone is talking about.
1) It Shares A Spirit With Lorde’s Royals
In an echo of ‘Royals’ - Lorde’s rally against the bling culture in music – Lily Allen sets out her agenda from the beginning. “I won’t be bragging ‘bout my cars or talking about my chains," she sings. "Don’t need to shake my arse for you, cause I’ve got a brain.”
2) She Unpicks The Twisted Position Of Women In The Biz
“There’s a glass ceiling to break- uh-huh- there’s money to make,” Lily spits mid- faux lipo surgery –as her backing dancers swing their ironic booty in the background. Later on she sings: “If you’re not a size six and you’re not good looking. You better be rich or real good at cooking. You should probably lose some weight ‘cause we can’t see your bones.” We can almost hear Sinead O’Connor whooping in agreement in the background.
3) Twerking Ain’t Working
Lily appears dressed not unlike Rihanna and launches into a dance routine, part of which is, of course, her attempt at Twerking. She pokes fun at the dance move in the promo as Mr Record Company Guy comes over and gives up tips on how to do the move.
4) Robin Thicke Has A Big Head
In a rather hilarious take off of Robin Thicke’s ‘Blurred Lines’ video and the very specific message written in balloons Lily gives us her own message about her private parts in the video. “Don’t you want someone who can objectify you? Have you thought about your butt? Who’s going to tear it in two?” she sings, referencing the track.
5) It Doesn't Directly Diss Miley Or Rihanna
When asked if he was directly dissing acts like Rihanna and Miley, director Chris Sweeney, speaking To Vice said: "it's more 'isn't it funny that this is where we've got to'." He added that Lily wanted to "do something subversive" and that the subject matter "needs talking about." He added: "that's why she joins in, and does all the things that everybody does. I think we're all complicit, you have to be, that's what's required these days."