Lady Geek Salutes 5 Stars Who Prove That Geek Is The New Chic

23 April 2013

It’s the four-letter word that used to spell fashion disaster, but now being a geek is one hell of a hot look. This week, campaigning technology agency Lady Geek is teaching a new generation of would-be designers about wearable tech and the future of fashion at its Little Miss Geek workshop at a London school. To celebrate, the Lady Geeks have picked their top five high-profile stars who’ve gone high tech.

1. Cara Delevingne

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She’s the model of the moment who’s trademarked her name and has been the face of everything from Burberry to YSL Beauty. But Cara is also a geek, albeit a gorgeous one. Her Instagram account - packed with silly selfies - is a must-see, her eyebrows have their own Twitter profile, she helped pioneer videos of the models’ eye view during London Fashion Week using Google Glass and she’s often spotted rocking a pair of monster-sized Monster Beats headphones. Just this week she appeared on pal Jourdan Dunn’s online-only cooking show - although her sous-chef skills proved she might want to stick to social media.

2. Nicole Scherzinger

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In a fashion first late last year, Nicole wore a dress that wasn’t just talked about on Twitter - it actually displayed her Twitter feed. Designed by pioneering label CuteCircuit, the dress was made up of 2,000 LED lights that revealed real-time tweets. It’s designer, Francesca Rosella, will be joined and supported by tech experts from Microsoft and Dell later this week - along with the dress itself - at Lady Geek’s Wear is Tech Going? workshop. Nicole loved the hi-tech gown - which took two and a half months to make - so much, CuteCircuit created another outfit for her to wear on stage.

3. Dita Von Teese

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Despite being known for her love of old-school glamour and vast vintage wardrobe, the queen of burlesque has been known to forgo retro and dabble in digital. Last month she wowed New York in a dress that had been created using the very latest in 3D printing technology - and was the first frock of its kind. Crafted from nylon - believe it or not - and 13,000 Swarovski crystals, it was custom printed to fit Von Teese’s curves like a glove. Cyber couture? It could catch on.

4. Katy Perry

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The California Gurl has been immortalised as a videogame character (yep, that’s her in The Sims 3) and electrified the American Idol audience in an alien-inspired catsuit by none other than CuteCircuit (prompting one-time gal pal Rihanna to describe her on Twitter as “smokin”. Perry also turned heads in another CuteCircuit creation when she lit up the MET Costume Institute Gala in a light-up dress. Francesca Rosella will be talking about her designs for Perry at Lady Geek’s Wear is Tech Going? workshop, showing how she turned LEDs into a girl’s best friend.

5. Lady Gaga

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The first artist to reach 1 billion YouTube hits and undisputed queen of Twitter with more than 36 million followers, Lady Gaga has used technology to conquer all in her path. She also knows a thing or two about gadgets, creating a range for Polaroid, including a pair of sunglasses that featured two camera screens (alas, not in production) based on glasses she’d worn on stage. She’s designed her own range of Beats ‘phones and is an avid user of cutting-edge apps to get her tunes across. Gaga definitely gives good geek.

Are you a real geek or are you just fooling us with your Topshop 'GEEK' T-shirt and Marni socks and sandals combo? Now take our quiz to find out how geeky you really are...

Wear is Tech Going? Hosted by Little Miss Geek takes place on Thursday. Follow the event at @ladygeek and find out more about the campaign at Little Miss Geek.



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