Cast your mind back to 2010 and the World Cup in South Africa. Shakira singing Waka Waka. Abbey Clancy blowing a vuvuzela. An awful lot of under-butt on show. With Brazil 2014 less than two months away, we’re already gearing up for the next spate of WAG watching. It’s half the fun of the World Cup, the other half being Ronaldo. So, it was something of a disappointment to hear the England manager say he had imposed a WAG ban. By that he meant he would not be footing the hotel bill for their bi-daily pedicures and Baden Baden-style trolley dash. But, luckily for us (and Brazil’s retail economy), there is a new generation of hip-as-hell WAGs (who can probably pay their own hotel bills). Meet the cool new-gen of hipster WAGS who wouldn’t dream of flashing a single under- butt and are more likely to be seen at a festival than in an Essex wine bar...
Goodbye Coleen Rooney, Hello Jourdan Dunn! It's The Rise Of The Hipster WAG
GALLERY >> The Rise Of The Hipster WAG
ENGLAND: Jourdan Dunn and Daniel Sturridge
She is: Wonder-mother, supermodel, she’s been in a Beyoncé video, is mates with Cara and is a regular at Coachella.
He is: The England striker who was recently named The Hipster Footballer by Vice magazine.
Most likely to: Put sisters before misters.
Least likely to: Be a soccer mom. She ‘prefers’ basketball.
Hipster WAG factor: 9.8
GERMANY: Lena Gercke and Sami Khedira
She is: The face of H&M, does beach hair like nobody else and is a big chess player. Amazing.
He is: A German midfielder with a good amount of facial hair.
Most likely to: Be on a plane. Lena divides her time between New York, Berlin and Madrid.
Least likely to: Go topless again. She was asked by the team manager to tone it down after a revealing GQ shoot.
Hipster WAG factor: 7.5
ITALY: Jimena Barón and Dani Osvaldo
She is: An award-winning Argentinian actress who rarely wears heels with her J Brands.
He is: Your archetypcal hipster. Loves round specs and generous facial hair.
Most likely to: Appear on your Instagram feed.
Least likely to: Get drunk. Said Instagram feed is often full of baby Morrison photos. Named after Jim, obvs.
Hipster WAG factor: 7.2
SPAIN: Nagore Aranburu and Xabi Alonso
She is: With the look of Penélope Cruz and a very Catalonia style, Nagore’s schtick is being a cool mum.
He is: A little bit Pitt, we know the Spanish midfielder is hip because he has a ‘Scott Parker’ ’do (short at the sides, long on top with a side-parting).
Most likely to: Subscribe to Goop website. She’s the Spanish Gwynnie.
Least likely to: Call herself Mrs Alonso... she uses her maiden name, thanks very much.
Hipster WAG factor: 8.7