Diet Coke is the fuel of the fash pack - the sound of cans opening is the soundtrack of fashion month and it's all Karl Lagerfeld drinks. Marc Jacobs is the latest designer to become the creative director of Diet Coke, as he will design three cans, three bottles and three ad campaigns and is also starring in a DC short film where he is transformed into a Diet Coke hunk.
Karl Lagerfeld, Jean Paul Gaultier, Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Matthew Williamson, Marni and DVF have all designed their own Diet Coke bottles. But how did it become such a fashionable fizz?
Well there are several clear steps which made the 30-year-old drink become totally fash-ion. First off in a genius move, it changed it's name from Tab to Diet Coke. Initially there had been a worry that the word 'diet' was too negative and would be too gender specific. But being girly certainly did it no harm.
Then DC bought Columbia Pictures so it became the must-have drink of Hollywood, Ben Stiller had a Diet Coke ad campaign in Zoolander, Lady Gaga used the aluminium cans as giant hair rollers and Mr Karl Lagerfeld became a champion of DC.
Look in the gallery above to see some of the steps which combined to transform a simple can of pop into a fashionable accessory...